In recent years, a growing number of academics have been using crowd-sourced platforms to do market and other forms of research. Indeed, over 1,500 papers have been published using services like MTurk, Click Worker, CrowdFlower, e-Rewards, and more.
But to our knowledge, there's no company that's leveraged crowdsourced platforms exclusively for marketing research, and so Public Insight Labs was born. We aim to take advantage of this gap in the marketplace to provide custom insight solutions that are representative of real consumers throughout the U.S. and abroad.
Some firms may criticize the "convenience sample" nature of crowdsourced data. However, we apply the same analytical approaches used by top researchers to ensure that the data we obtain is representative of the target group. For example, we can use sample weighting to match crowdsourced data to the demographic profiles of your market segment (e.g., race, ethnicity, age, sex, social economic status, education level, or any other characteristic).
In fact, recent research, across a variety of disciplines (health care, business, psychology, sociology, criminal justice, etc.), shows that services like MTurk provide high quality public opinion data comparable to traditional survey and polling approaches, especially when proper methodological and analytical procedures are utilized.
We have expertise in survey and poll design, methodological training to improve measurement quality and response rate, and advanced statistical and analytical skills to provide the most accurate results. Add some clear graphs and figures, and professional insights become yours.
By Joe McFall