At the Public Insight Lab, we practice what we preach. So before releasing our website, we decided to ask the “crowd” for feedback. Specifically, we paid some workers on Turk to review our site and give some feedback.
Not surprisingly, we landed some important insights. For one, we needed to provide more detailed contact information. “Whenever I go to a site, I always want the contact info at the top or bottom of the home page. I assume most people do. It just makes it easier,” one Turker told us. (As you’ll see, we took their advice.)
Another Turker argued that we needed to mention some of our clients. “Possibly some other organizations or projects they have worked on. I don't want to feel they are using their clients' to prove themselves, but an example or two might be nice,” someone noted. (Again, you’ll notice that we took their advice.
Overall, though, people were positive. “I like that there isn't a huge amount of text and that it clearly explains what they do. The blog is a nice touch as well,” one Turker said. “I like the fact that the potential price for services is upfront, mentioned on the very first page,” said another Turker.
This review was cheap. Just $13.98. And it took less than a day to land the feedback, and so we release the site knowing that we’re delivering quality. After all, the crowd has already given feedback.